SpoonDrawer's Blog

Defining Your Ideal Client

Posted by Adam Lapsevich on Feb 14, 2017 12:39:44 AM

When it comes to getting traffic to our website, we don't just want any traffic, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. 

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5 Reasons I love to have a Travel Agent as a Best Friend

Posted by Adam Lapsevich on Oct 27, 2016 9:34:08 PM

I've been  in travel for years... since 1991 precisely. I've cultivated hundreds of warm friendships, and well, an entire business, dedicated to helping travel agents, agency owners, contractors, tour companies and others in the industry.

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Topics: Blogging, Ghost Blogging, Travel Agents, Websites

8 Things to Consider When Picking a Travel Website

Posted by Briana Meklemburg on Mar 31, 2016 9:00:00 AM

It’s 2016 and you need to have a website, even if it’s super simple. Everyone goes online to look for everything and anything. If your clients are mostly referrals, you still need a website. When Suzy tells Joe about your business, he will mostly likely check out your website before calling or emailing you. It’s just the world we live in. Ok, we’ve determined you need a website, but how do you pick a travel website? There are so many options, companies and products. Below are the 8 things to consider when picking what is right for you.

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Topics: Website

How to Create a Facebook Offer for Free

Posted by Briana Meklemburg on Mar 24, 2016 9:00:00 AM

Did you know you can create an offer on Facebook just for your fans? It’s easy to set up and it’s completely free. Creating an offer on Facebook gives a special perk for your followers and can easily direct interested buyers to your website and even further to purchase! Here’s how to create the offer and improve your Travel Agent marketing:

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Topics: Marketing, Social Media, How to

10 New Marketing Ideas for Travel Agents

Posted by Briana Meklemburg on Mar 17, 2016 9:00:00 AM

How do you market your business? Need a few ideas? Well, I’ve got some below! Each idea is great on its own and allows you to dig deeper into your marketing strategy. So, explore and try one out!

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Topics: Marketing

This is What Your Travel Agent Website is Missing

Posted by Briana Meklemburg on Mar 10, 2016 9:00:00 AM

After lots of blood, sweat and tears to create or redesign a website, how could it be missing something? I see this missing piece quite often. Travel Agents tend to focus a lot talking about travel and how someone can get a deal or a good package. So, what could be missing?

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Topics: Website

3 Free Facebook Cover Photos

Posted by Briana Meklemburg on Feb 11, 2016 9:00:00 AM

Facebook can be a tricky social network for businesses because it’s all about fun and light content. So, this makes it great for travel! Right now it’s snowing like crazy and even though I LOVE snow; I am freezing. Dreaming of a sunny beach makes me a tad bit warmer. Your followers on Facebook want to dream of their next vacation too. Below you’ll find 3 free dream-worthy Facebook cover photos for you to download and use on your travel agency page.  Enjoy!

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Topics: Marketing, Social Media

How to Filter Ghost Spam Traffic in Google Analytics [Quick Tip]

Posted by Briana Meklemburg on Feb 4, 2016 9:00:00 AM

Often in Google Analytics you see a lot of spam traffic that makes it hard to see how many “real” people are actually coming to your website. Here is how you can filter those out spammers to get more out of your statistics and improve your travel agent marketing.

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Topics: Marketing, Website, How to

How to Create a Twitter Poll [Quick Tip]

Posted by Briana Meklemburg on Jan 28, 2016 9:00:00 AM

Twitter is a wonderful social network that is simple and allows your followers to see every single tweet.  It also allows your marketing message to reach many many people very quickly. Pretty recently Twitter made it possible to create and post a Twitter poll.  Polls are great ways to interact with your followers and keep them engaged.

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Topics: Marketing, Social Media

5 Things Your Competitors Can Teach You About Marketing

Posted by Briana Meklemburg on Jan 21, 2016 9:00:00 AM

Do you keep an eye on your competitors? Are you periodically checking their website, social media, maybe even subscribing to their blog or emails? If not, you should! Your competitors can teach you a lot about marketing and when you need to improve and change yours.

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Topics: Marketing, Social Media, Website